Layout Analysis

I hate listening to the sound of my own voice but this loom video is a real convenient way of recording previous conversations. I plan on taking screenshots of good ideas from this site and matching it with potential layout combinations based on the prototypes I come up with.

• https://beckelectriccompany.com/
  • Effective franchise look
  • Liked staggering side layouts
  • Come up with service plans
• https://4starelectric.com/
  • Menu shadows creating the impression of layering
  • Easy access cta (ex: Book Now & Phone on header)
• https://www.mistersparky.com/
  • Franchise approach with commercial appeal running ads
  • Adding overlapping imagery outside of circles and/or explore the use of sliders to highlight a type of service immediately
  • Create an area where people can explore deeper possibly on topics with icons
• https://servicechampions.com/
  • Company sending out mailers with deals (heavy on advertising)
  • Menu stays on top, easy access on dropdowns
• https://www.pennaelectric.com/
• https://www.hallelectrical.ca/
  • Like the transparent menu and movement of background behind header
  • Discussed the higher-end clients / market approach (less about cost and more about showcasing a lifestyle
• https://www.rogerselectric.com/
  • This company presents a large scale business image / corporate look which might be completely opposite the approach for smaller client setups
  • The big background image on the front could be an option with light colored menus on the front
• https://www.caseyselectric.com/
  • BAD Pretty basic, simple, straight to the point, talks too much, not enough CTA
• https://atkinselectricga.com/
• https://www.ecmpeco.com/
  • Company that uses the website just to have a corporate site but shows an example of a larger company and NOT advertising
• https://accurateelectricplumbingheatingandair.com/
  • Franchise look especially with the use of “real family” photos
  • Has high ranking on SEO
• https://www.coreplumbingsd.com/
  • Has a CRM built-in with their website (Housecall Pro)
  • CTA connects directly to the CRM (not a bad idea)
• https://brco.com
  • Big background image on the front
  • Menu falls down from top and stays above
  • Use of background images as part of presentation
  • Create a layout/design based the balance between good layouts
• https://brunoselectric.com/
• http://www.glendoraelectricalcontractor.com/
  • Domain name carries SEO weight
• https://harrison-electric.com/
  • Looks like a cheap catalog ad, not pretty but very familiar
• https://kolbelectric.com/
• https://www.lighthouseelectric.com/
  • Not a huge fan of big menu, an overlay menu for effect
• Other Notes:
  • Not too much data stuffing on the homepage, probably focus more on effective grouping of content and CTA approach
  • Check how much these sites rank and try to beat the local competitors, local searches and getting calls and jobs
  • Setup the Housecall Pro (or CRM of choice) to accommodate the lead generation & data collection
  • Use a lot of real “own” photos, videos and media and incorporate it into the website
  • Make those credentials interesting regarding vendor links to be more useful, less clutter
  • If we’re gonna show attribution to sponsors, it has to be relevant towards an approach
  • Debate whether to look large and corporate vs appealing more to small accounts (residential, small business). We don’t necessarily want a “portfolio piece”.